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Dear [Company Name] team member,

Please read this letter all the way through as your job and our business may depend on it.

New Jersey’s Energy Master Plan is very close to being enacted. If it goes forward with no modifications, the EMP will put the state on a pathway to eliminating heating oil, propane and natural gas as home heating sources in favor of electric heat pumps. While the EMP’s goals – to achieve 100% clean energy and net-zero emissions by 2050 – are honorable, the EMP is putting the state on the wrong path and putting our business in jeopardy.
Speak Up for Your Energy Future
Under the current EMP, heating oil customers and New Jersey residents at large will face practical and economic consequences, some of which are completely avoidable. The wholesale conversion of New Jersey’s housing stock to electric heat pumps will result in customer losses that will be too large for us to overcome. It will also force homeowners to spend $20,000 or more on unnecessary conversions and will strain an already fragile electric grid which will lead to an increase in dangerous winter power outages.
We need legislators in New Jersey to acknowledge the TRUE costs of total electrification and how they will impact businesses like ours.
Help Us to Protect Your Job and Our Business —Take Action Today!
Our industry is fighting back and [Company Name] is contributing time and money to the cause. We are asking you to do your part. Please take a moment right now to visit SmartHeatNJ.com, click on the TAKE ACTION button and send an email to your legislator to let them know just how destructive the current EMP is. If enough business owners, employees and homeowners take this simple action, we can pressure the politicians to take a different course and modify the New Jersey’s Energy Master Plan.
Go to SmartHeatNJ.com, and click on the TAKE ACTION button right away. Our collective livelihoods depend on it.
Warmly,

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