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As we celebrate Black History Month, The Boogie Report looks back at the pioneers who laid the foundation for the airwaves we navigate today. Before the era of FM dominance and digital streaming, there was Jack Leroy Cooper—the man recognized as the first African-American radio disc jockey and the "undisputed patriarch of Black radio."  

From Vaudeville to the Airwaves

Born in Memphis in 1888, Jack L. Cooper was a man of many talents long before he touched a microphone. By his teens, he was a successful boxer and semi-pro baseball player. He eventually found his stride in vaudeville, performing as a singer and dancer on the legendary Theater Owners Booking Association (TOBA) circuit.  

It was this background in entertainment and journalism—having written for the Chicago Defender—that gave him the vision to see radio not just as a tool for news, but as a stage for Black excellence.

A Historic Debut: The All-Negro Hour

On November 3, 1929, Cooper made history with the premiere of The All-Negro Hour on Chicago's WSBC. While most radio at the time ignored or caricatured Black life, Cooper’s show was a sophisticated mix of live music and comedy. He eventually became a pioneer of the "disc jockey" format, using his own phonograph to broadcast:  

A Legacy of "Racial Uplift"

Cooper wasn’t just an entertainer; he was a community pillar. In 1938, he created Search for Missing Persons, a program dedicated to reuniting families who had lost contact during the Great Migration. By 1947, his company, Jack L. Cooper Presentations, controlled 40 hours of programming across four Chicago stations.  

Unlike the "personality" DJs who followed, Cooper was known for his "racial uplift" approach. He scrupulously used standard English to project an image of professional excellence, serving as the voice of the urban Black bourgeoisie.  

"Cooper and his team became the voice of the urban black bourgeoisie and a symbol of racial uplift." — Voice Over: The Making of Black Radio

Gone But Not Forgotten

Jack L. Cooper retired in 1959 and passed away in 1970, but his influence remains etched into the fabric of Chicago and the radio industry at large. From the National Radio Hall of Fame to Cooper Park in West Pullman, we honor a man who proved that our voices deserve to be heard—loud, clear, and on our own terms.

The Boogie Report has confirmed the passing of legendary radio personality Chris Belcher, affectionately known to millions as "Big B" of the iconic Boodah Brothers. Belcher, 57, passed away last Monday following a courageous battle with multiple health conditions.

In his final days, Big B was surrounded by a powerful circle of love. His wife, Wednesday, their children, and grandchildren remained by his side at their regional home. The bedside was also a gathering place for the industry he helped build; former colleagues and entertainment icons—including Shaggy of Z-104, comedian Angus Black, and New York radio pioneer Kool DJ Red Alert—all traveled to bid a final farewell to the "Voice of the 757."

A Titan of the Airwaves

As one half of the Boodah Brothers on 103 Jamz, Big B was a cornerstone of Hampton Roads culture. Alongside his late partner, Kool DJ Law (d. 2010), he defined an era of urban radio with the "Hood Check" and a presence that was as warm as it was authoritative.

He was best known for:

• The "Big Boodah Hug": A signature gesture of affection for his listeners and community.
• Community Advocacy: Using his platform to bridge gaps and support local talent across Virginia.
• Resilience: Even as he faced significant health challenges in late 2025—including dialysis and mobility issues—his spirit remained a beacon for his "Boodah" family.

"He wasn't just a DJ; he was the heartbeat of the community. To see the legends like Red Alert come to pay respects speaks to the magnitude of the man Chris was." — Family Spokesperson

As tributes and condolences continue to pour in from across the country, The Boogie Report will provide updates on planned observances and memorial services as they become available.

Big G Featuring Ms Mickenzie - Baby I Can't Promise You Nothing

Big G Featuring Ms Mickenzie - Baby I Can't Promise You Nothing

For over three decades, the crackle and hum of 980 AM wasn't just radio—it was the heartbeat of Pensacola's African American community. Since December 1990, Robert Hill has led the transformation of a simple frequency into , a station synonymous with the "Soul of the City."

Hill’s legacy is one of grit and grace. By establishing a platform that centered on community engagement and local service, he created a cultural landmark. But as the saying goes, even the most legendary runners eventually pass the baton. In Pensacola, that torch has officially been passed.

A New Era: Radio Plus Streaming

The transition marks a shift from a traditional local broadcast model to a modern, multi-platform powerhouse. Under the new ownership of Radio Plus Streaming, led by COO Miriam Bavly and CCO Peter John, WRNE is bridging the gap between its deep-rooted history and the digital future.

"We are thrilled to curate a deeply meaningful and inspiring experience for our listeners, weaving together the voices and stories that unite our community," says Bavly.

The transformation hasn't just been about business papers and handshakes; it’s been a technical overhaul. Over the last six months, Peter John has spearheaded a technological "sharpening" of the station. By upgrading the signal and broadcast quality, WRNE now delivers a crisp, immersive sound across both Cool 93.7 FM and 980 AM.

The Sound of the Future

While the "Soul of the City" remains, the playlist and programming have expanded to meet a new generation of listeners. The station is charging into Black History Month with a lineup that blends local favorites with global star power:

The Soul of the City: A New Chapter for WRNE

For over three decades, the crackle and hum of 980 AM wasn’t just radio—it was the heartbeat of Pensacola's African American community. Since December 1990, Robert Hill has led the transformation of a simple frequency into a station synonymous with the "Soul of the City."

Hill’s legacy is one of grit and grace. By establishing a platform that centered on community engagement and local service, he created a cultural landmark. But as the saying goes, even the most legendary runners eventually pass the baton. In Pensacola, that torch has officially been passed.

A New Era: Radio Plus Streaming

The transition marks a shift from a traditional local broadcast model to a modern, multi-platform powerhouse. Under the new ownership of Radio Plus Streaming, led by COO Miriam Bavly and CCO Peter John, WRNE is bridging the gap between its deep-rooted history and the digital future.

"We are thrilled to curate a deeply meaningful and inspiring experience for our listeners, weaving together the voices and stories that unite our community," says Bavly.

The transformation hasn't just been about business papers and handshakes; it’s been a technical overhaul. Over the last six months, Peter John has spearheaded a technological "sharpening" of the station. By upgrading the signal and broadcast quality, WRNE now delivers a crisp, immersive sound across both Cool 93.7 FM and 980 AM.

The Sound of the Future

While the "Soul of the City" remains, the playlist and programming have expanded to meet a new generation of listeners. The station is charging into Black History Month with a lineup that blends local favorites with global star power:

Program Feature Boy in the High-energy morning vibes and celebrity culture.Black Information NewsEssential, community-focused journalism and updates.Ryan SeacrestThe Top 40 Hollywood Countdown on Saturday afternoons.Southern Soul: The classic Sunday evening countdown for the purists.Gospel & R&BA refined mix of the hits that built the station's foundation.

Looking Forward

One can’t help but notice the shift in the air; the path ahead for WRNE is no longer just a plan, but a visible, vibrant reality. It’s clear that the mission is two-fold: a fierce commitment to protecting Robert Hill’s storied legacy while aggressively pushing the boundaries of what local radio can achieve. Between the upcoming Black History Month features, the new Gospel countdown, and a digital streaming presence that refuses to be ignored, the "Soul of the City" is no longer confined to Pensacola—it is effectively demanding the world’s attention.

Watching this transition, it’s evident that Mr. Hill’s "Job Well Done" served as the necessary spark for this loud, second act. As the signal stretches further and the audio gains a sharp, undeniable clarity, the WRNE Family is making it impossible to look away, standing firm as the unapologetic voice that pulls this community together.

Award-winning visionary bluesman Selwyn Birchwood will release Electric Swamp Funkin’ Blues on March 27, 2026, his sixth Alligator Records album. Rolling Stone calls Birchwood “a remarkable, contemporary bluesman…a powerhouse young guitarist and soulful vocalist.” Now, this mesmerizing guitarist, lap steel master and cinematic songwriter unleashes the powerful new self-produced album, Electric Swamp Funkin’ Blues, further blazing his own musical trail. The album will be available on CD, translucent yellow vinyl LP, and at all digital service providers.

The first single from the album, the psychedelic soul sermon “The Church Of Electric Swamp Funkin’ Blues,” out now, is accompanied by a striking new video. The song is Birchwood’s statement-of-purpose and an open invitation for everyone to join the congregation. As Birchwood sings with foot-pounding fervor, “the music is the mission….[it’s the] creation of joyful jubilation.”

The Wait Is Over

The wait is over. Teslanay is officially kicking off 2026 by setting the temperature to a fever pitch. Her brand-new release, "Let’s Take It Outside," isn't just a song—it’s an invitation to move, a soulful anthem that bridges the gap between a smoky late-night groove and a sun-drenched celebration.

Teslanay has always been known for her incredible range, but this track takes her artistry to a new dimension. "Let’s Take It Outside" delivers a masterclass in funky, soulful storytelling. While the rhythm is tailor-made for the intimate energy of a juke joint, the message is far bigger. It’s a call to bring that energy under the open sky, to feel the bass in the air, and to let the music breathe."

LISTEN

The Southern Soul Foundation (SSF) is dedicated to preserving and promoting the rich heritage of Southern Soul Music. Based in the heart of the South, the foundation aims to celebrate the unique blend of blues, gospel, and rhythm and blues that define Southern Soul. Our passion for this music genre drives us to create a platform that appreciates and preserves its authenticity.

Riding high on the massive success of the Juke Joint Soul project, the legendary Bigg Robb isn't slowing down. Like an obsessed musical genius, he has been locked in the lab, tirelessly crafting the next evolution of the genre. The result? A string of instant Southern Soul classics featuring himself and his world-class traveling band of merry music makers, 'Da Problem Solvas.

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Avail Hollywood is back—and he’s raising the bar with a powerful new CD that stands as an outstanding collection of Southern Soul lifestyle stories. This project is a full-course meal for grown folks who appreciate real-life narratives, deep grooves, and music that touches you where you are. From start to finish, Avail’s musical background shines through as he delivers hit after hit after hit, blending Soul and R&B with authentic Southern flavor. LISTEN

Get ready to elevate your vibe with the latest drop from Miles Hart. His new single, "Caught In The Middle Again," is the epitome of "Grown Folks Music"—delivering a masterclass in soulful storytelling that dives deep into the complexities of love, temptation, and the heavy cost of living a double life.With its smooth, authentic delivery and relatable lyrics about being torn between two worlds, this track is an absolute must-add to your playlist and is already heating up the rotation. LISTEN

Get ready to clear the floor because the "First Out Da Limo" legend is back! Charlie Mack delivers a masterclass in modern Southern Soul with his latest heater, "Standing on Business." Serving as the definitive follow-up to his massive introductory smash hit, "More Than Me Crying," this new track solidifies Mack’s reputation for blending gritty, real-world storytelling with that unmistakable soulful swing. While "More Than Me Crying" captured the raw vulnerability of heartbreak, "Standing on Business" shifts the gears into high-confidence territory, featuring a tight, rhythmic pocket and Mack’s signature powerhouse vocals. It’s more than just a song—it’s an anthem for anyone handling their own and keeping it moving.

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Bigg Robb is back, and this time he’s telling the whole truth.

His brand-new Southern Soul heater, “Tell On Myself,” finds Bigg Robb doing what he does best—real talk, real life, real soul. No sugarcoating, no made-up stories… just grown-folk business laid over that smooth Southern groove the people love.

Coming right on the heels of his runaway smash “Good Guy”—which is blowing up social media and staying heavy in viral radio rotation—“Tell On Myself” proves Bigg Robb can rock the party and hit you right in the heart.

This one speaks to what folks really go through… and that honesty? That’s what keeps ‘em locked in.

Southern Soul fans—turn it up. LISTEN

Get ready to bring the spirit of the French Quarter right to your doorstep! The Ultimate Mardi Gras collection is officially available now across all digital download platforms. Whether you’re hosting a massive bash or just want to feel the rhythm of the parade route, this compilation features every essential anthem and traditional favorite you need to let the good times roll.

From brass band beats to infectious carnival classics, it’s the definitive soundtrack for your celebration. Download your copy today and turn your party into a true New Orleans experience!

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This is such an exciting update for the Carnival season! It sounds like Mardi Gras Records has found a brilliant way to bridge the gap between traditional New Orleans heritage and modern electronic energy. transcended borders and proven that the spirit of the Second Line speaks to listeners everywhere.

Based on the announcement, here are the key highlights of this release:



The Release: "I'm Feeling Good!" (Big Chief Remix)

This track is a reimagining of the 1965 classic "Big Chief" by Professor Longhair, a staple of New Orleans culture for decades.

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The Southern Soul Renaissance is reaching a fever pitch, and its chief architect, J Red The Nephew, is leading the charge with his electrifying new single, "You Got That Body." Teaming up with Southern Soul blues royalty Tyree Neal, J Red delivers a high-energy party-starter built on a groove so solid it practically forces you to move. From the first note, the rhythm captures that "goodtime genre" essence that J Red and the Soul Mop Musical Organisation have mastered, proving once again why they are the definitive voices of the movement.

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Two years in the making, Jacktown USA, a comprehensive look at nine prominent Mississippi blues and southern soul artists and the state’s prolific history of Grammy® awards and nominations, has just been released by Republic Books of Jackson. Co-authors Kamel King and Joe Lee.

More Here

It Came From Memphis dishes its tuneful tale with a full context of social issues. From institutional racism to cowboy movies, from manic disc jockeys to Quaalude motorcycle gangs, this story is as unvarnished a history of rock and roll as ever has been written.

More Here

Beneath the rhythm and rhyme of the words of a poem, stories about life unfold. Poetry draws us together. It reminds us that the roads we travel are not so different after all. The sentiments shared in this book will resonate with you, and you will find eye-opening experiences through the poetry of Poetic Peace.

More Here

HOT AND ACTIVE

Get ready to turn up the volume and settle the score, because the New Southern Soul Sensation, Charlie Mack, has arrived with an anthem of retribution that hits harder than a Sunday sermon

"More Than Me Crying."

This isn't your average

Listen

The New Hit-Bound Release from Malaco Records – “My Kountry Kin Folks” 🚨

Malaco Records and Lacee are on a roll! Fresh off the tremendous success of the Southern Soul R&B classic “Cheat Code,” Malaco proudly announces the arrival of another smash – “My Kountry Kin Folks.”

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Dive into the vibrant world of southern soul with Ced Wade's latest track, "I'm Strokin," now available on all digital download sites! This song perfectly captures the essence of the genre, blending refreshing rhythms that are just right for the dance floor or a laid-back groove session.

Steel Groove Records is turning up the heat with the explosive Blues Anthem by Booker Brown, The Black Knight of the Blues, a bold new force destined to shake up today’s blues scene.

Leading the charge is the powerhouse single “The Delta Stomp,” taken from Brown’s upcoming CD The Black Knight of the Blues.

Already sparking a buzz, the track is backed by a scorching music video and a brand-new line dance that’s lighting up dance floors and blues clubs across the nation.

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Thomas Brothers Entertainment Group, a division of TBUniversalGroup LLC, continues to make waves in the music industry with the soulful artistry of independent R&B sensation Varges Thomas. Since his debut just over six years ago, Thomas has built a reputation for consistency, creativity, and undeniable talent. His standout songs "If I", "Steppers Delight", and "Sundress & Sandals" have all reached the Top 10 on the Urban Influencer R&B Soul Chart,

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Prepare yourselves, party people! The legendary David Brinston, fresh off the monumental success of his internationally acclaimed Live CD, is dropping the track that’s guaranteed to be the soundtrack to your next epic night: "Everybody On The Dance Floor!"

This isn't just a song—it's a high-energy directive designed with the party crowd in mind! From the very first beat, Brinston delivers that undeniable groove and infectious energy that solidifies his reign as a true master of the genre.

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If soul had a new last name, it would be Catt Daddy. Raised in the South on Gospel choirs, Blues legends, Quartet harmonies, and R&B giants, he learned early that music wasn’t about fame—it was about feeling. Those deep roots shine through in every note he sings: smooth yet powerful, emotional yet commanding.

And with “Sexy Ladies,” he steps into a new spotlight.

The production is tight.

The groove is undeniable.

And the vibe? Pure Southern Soul fire.

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Hear Ye! Hear Ye! The undisputed Queen of Texasiana Soul, Sharnette Hyter, has dropped her latest musical bombshell, and it's about to set your speakers on fire!

Fresh off a steady stream of soul-blues mastery, Hyter is serving up a track that is nothing short of electrifying. Her signature sound—that irresistible blend of R&B, Southern Soul, a smothered dose of The Blues, and topped off with a sprinkle of Trail Ride and Zydeco—has never sounded better!

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MORE THAN 37,000STREAMS IN JUST ONE WEEK

"Lose Your Good Thing." A classic Soul Blues masterpiece, Clayton steps into the legacy of this timeless track, addressing real-life situations with a signature blend of passion, polish, and pure Soul Blues. It's a tribute that confidently puts his own unmistakable stamp on a beloved standard.

Experience the power, the emotion, and the "Definition - Soul Blues" with the release of "Lose Your Good Thing."

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Pinnacle Records proudly presents Jabo51, the world's first Southern Soul AI artist. His debut album, "Songs of Life," merges tradition with innovation, featuring the powerful single "I Love What I Got." This release not only showcases the evolution of Southern Soul but also delivers a heartfelt message of love and resilience. Join us in celebrating this groundbreaking moment in music. #SouthernSoul #AIArtist #MusicInnovation #Jabo51 #SongsOfLife



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The Southern Soul Blues landscape is a vibrant, ever-shifting tapestry, constantly weaving new threads into its rich heritage. In this evolving world, one name resonates with a deep, inherited musicality: **TJ Hooker Taylor**. As the "Baby Boy" of the legendary Soul Blues icon, Johnnie Taylor, TJ has been more than just busy in the studio—he's been quietly, confidently, forging his own destiny.



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 “License to Steal" A reimagined soul blues standard that reminds fans why Fat Daddy is one of the most versatile and fearless voices in today's music scene. With smooth vocals, sharp storytelling, and modern production, this one proves that the blues is not only alive—it’s evolving under Fat Daddy's command.

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Forrest Robinson's Funk Asylum Vol. 1 is set to redefine the essence of funk music. This project, produced with the legendary Ralph Johnson of Earth, Wind & Fire, is a dedication to the rich history of Black American music. Each track is a carefully curated homage to funk's golden era while infusing it with modern vitality. this impactful journey. #FunkAsylum #FunkMusic #CulturalPreservation #BlackMusic #MusicInnovation

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Discover the latest sensation in Southern Soul Blues with X-Man Parker's new track, "It's Going Down at the Trailride." This high-energy anthem encapsulates the spirit of the trail ride community, blending Mississippi Funk, Texas Dance Hall energy, and Louisiana flavor. Perfect for any dance floor, this track is a must-add to your playlist. Experience the groove that will elevate your next event. #SouthernSoul #XManParker #Trailride #MusicIndustry #DanceMusic

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Kevin Khule Harris is back with "Grown Woman," a powerful tribute to confident women. This new release from Soul 1st Records showcases Harris's mastery of Southern Soul, blending heartfelt lyrics with an infectious groove. "Grown Woman" is set to dominate the airwaves and resonate with audiences nationwide as an anthem for mature love. Don't miss the chance to experience this musical evolution. #GrownWomanAnthem #SouthernSoul #KevinKhuleHarris #R&B #Soul1stRecords

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“Nellie's 1 Two Step” isn't just a song it’s a celebration of life, rhythm, and that down-home joy that only Nellie Tiger Travis can deliver. From the first beat to the final note, you'll feel that Tiger energy that makes her one of the most beloved voices in modern Southern Soul.

 This one's going to be big. Give it a listen, put it in the mix, and watch the crowd light up — you'll be glad you did!

The Queen of Southern Soul Blues has spoken. Let’s dance. Listen Now

Atlanta knows the name Smooth E. He’s the charismatic voice and face keeping the party moving every week as the host of the new hot TV sensation, Southern Soul Xpress. But DJ Smooth E isn't just a host—he's a force to be reckoned with in the studio, fast becoming one of the hottest new acts on the Southern Soul scene. Not only an incredible vocalist and songwriter, he’s now dropping a dual dose of dance-floor dynamite that’s engineered for instant playlist domination!

Get ready to turn up the heat with these two brand-new, high-energy, dance-oriented tracks:Listen Now

Fat Daddy is setting the music world on fire with a double dose of soulful power! Get ready to turn up the volume with the high-energy jam “Anonymous,” a celebration of Secret love h Then, dive into the smooth, sharp storytelling of “License to Steal,” a reimagined soul blues standard that showcases Fat Daddy's fearless versatility and modern command of the blues tradition. These two hot singles prove Fat Daddy is one of the most exciting and essential voices in music today. Click The Link To Listen Now!

Kim McCoy Serves Up Reality with "Clock That Tea" - The Track Everyone's Talking About

Louisiana's own Kim McCoy is making waves once again with her latest release "Clock That Tea," and the buzz is undeniable. From radio airwaves to street corners, this powerhouse track is capturing hearts and commanding attention across the music landscape.

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Rico Baby is on fire and showing no signs of cooling down.

Fresh off the scorching success of "Trap Step," which ignited the internet with over 1 million views and sparked a viral dance craze, Rico Baby is back with another certified banger that's equal parts clever, funky, and unapologetically grown.

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The Future of R&B Has Arrived, and His Name is Slique Jay Adams

Every now and then, a talent arises on the music scene that causes quite a commotion—so is the case with Slique Jay Adams. His style, voice, and persona have been described as The Very Essence of R&B,

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When it comes to blending the grit of Southern soul with the bounce of modern R&B, Mr. Beatz — also known as iammrbeatz — knows exactly how to cook it up. In 2025, the Mississippi-born hitmaker served fans a plate full of flavor with his breakout single “Cornbread Fed”, released under the TOC Music Label.



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Sam Green, a leading figure in Southern Soul, has released a powerful new rendition of “Ain't No Way.” His ability to fuse classic soul with modern sensibilities continues to captivate audiences and critics alike. This latest release is not just a cover; it is a testament to the enduring spirit of soul music. Discover how Sam Green is redefining the genre and connecting with new generations.

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Get ready to experience pure sonic magic as MoseStovall, the legendary "Velvet Voice," unleashes his most ambitious project yet – a triple-threat collection of singles designed to penetrate every corner of the culture and leave an indelible mark on the musical landscape.

"**Congratulations to Mose Stovall on delivering an excellent project that promises to leave its mark on Music lover everywhere

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Get ready for an explosion of sound and energy with Diedra and The Ruff Pro Band, the fully self-contained, traveling professional show band guaranteed to bring the party to your event! They masterfully play Soul, R&B, Southern Soul, and all related genres, delivering a high-caliber performance that will have your audience on their feet all night. As part of the Total Entertainment Package, they handle everything, making booking seamless and stress-free. Accepting dates now! You can secure this unforgettable musical experience for your venue or event by contacting

Down Home Artist Management today at 1-800-378-8141 Ext 2.

Don't miss out on the show your guests will be talking about!

Nelson Curry, affectionately known across the South as The Sugaa Shack Man, is back and groovin' harder than ever with his brand-new release, “Girl I Like It.”

A born showman with deep roots in Soul, Blues, and Funk, Nelson Curry has always known how to make the people move. Drawing inspiration from legends like James Brown, Johnny Taylor, Marvin Gaye, Prince, and The Time, Curry brings that old-school flavor wrapped in a fresh, modern Southern Soul sound. His live performances are electric — a high-energy mix of rhythm, style, and charisma that keeps fans coming back for more.

As Southern Soul music surges to new heights, Nelson’s signature sound fits the moment perfectly. Fans know that when The Shuga Shack Man drops a record, it’s going to be solid gold — hit after hit after hit.

Following the success of his socially charged smash “Haters Dream,” Nelson shifts gears and takes it straight to the dance floor with “Girl I Like It.” This one is pure feel-good energy — a funky, bass-driven groove that’ll light up every club, tailride, and juke joint across the South.

🎶 You’ll hear it in the clubs.

🎶 You’ll hear it at the trailrides.

🎶 You’ll hear it at the juke joints.

Add it to your playlist quickly — because “Girl I Like It” is guaranteed to please!

Once again, Nelson Curry proves why he's The Sugaa Shack Man, smooth, soulful, and unstoppable

LET US PUT YOUR MUSIC IN THE RIGHT HANDS

At The Boogie Report, we are dedicated to maximizing your music's reach and impact through various specialized services. Our optimization of music files ensures that your tracks are perfectly tagged and compatible with many digital platforms and radio station automation systems, setting the stage for success. We also craft compelling multimedia music service e-blasts, complete with download links, that are distributed to our extensive network of radio stations, clubs, and influential market figures, guaranteeing your music gets the exposure it deserves. Our dynamic social media campaigns also leverage our vast direct email list and social media presence to connect your music with a diverse audience across various online platforms. Furthermore, we enhance your music's visibility through strategic product placement with live links on our partner websites, making it more accessible to listeners everywhere. Together, these services create a powerful synergy that propels your music into the spotlight, ensuring it reaches the ears of those who will appreciate it most.

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