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Reflecting back on the year that was 2024, it amazes me just how much our team accomplished. Below you will read many of those accomplishments – from our destination marketing and public policy work to our economic development and member-based efforts. As noteworthy as these accomplishments all are, there’s something I witnessed this year that amazed me even more (almost as much as our buddy Doug the Quahog’s spot-on summer prediction).
It’s easy to get lost in the details of the day to day when you’re heads down, knee deep in challenging work. I asked a lot of our team this last year, I will admit, but they didn’t just consistently rise to the occasion – they never lost sight of the big picture, our “why”.
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Business Events Calendar
Make sure you check our business events calendar to see all the local networking and business events coming up this month.
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Business Blog
Check out our Business Blog page that includes industry insights, member news, and the latest business trends.
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Policy News Updates
Subscribe to Policy News for semi-annual updates on our policy and advocacy work, including the Cape Cod Bridges replacement, economic/business climate, housing, childcare, and more.
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- Connector, Builder & Champion Level receive One Complimentary Pass.
- Catalyst & Stakeholder Level receive Two Complimentary Passes.
- Member Price $125 per participant (pp) Non-member Price $250 pp
- Series Bundle: Member Price $400 pp Non-member price $800 pp
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Seasonal Ad Campaigns
Here are some highlights of the ROI on our Fall Toolkit Campaign:
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Fall Expedia Campaign: 1.2k room nights booked, $350k gross bookings, $54 ROAS (Return on Ad Spend (for every dollar spent).
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Fall LocaliQ Vacation Sweepstakes Program: Generated over 15,500 unique leads, which exceeded all benchmarks for a campaign of this investment.
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Fall Custom Content Campaign with WCVB: 20,215 article engagements, over 1.5M impressions delivered.
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Fall Comcast Streaming Campaign: 300,000 Streaming TV/Video on Demand Impressions; the 30-second spot also aired during the US Open and a Monday Night Football game.
We are still awaiting the final results of our Holiday Ad Campaign. To date, the holiday section of our website has had 36k+ visits, our digital campaign has sent 22k+ visits to the website, and our holiday sizzle video has had 125k+ views.
In early December, Liz DiGirolamo, Director of Tourism Marketing & Outreach, planned and executed a Holiday Photo Shoot with Fuseideas, which took place in both Chatham and Provincetown. This was a follow-up to our successful Fall photo shoot in the Falmouth area. These photos will be used in future seasonal ad campaigns, on the website, and on our social media!
| | The 2023 Annual Economic Impact Report indicates that Visitor expenditures supported 154,330 jobs in 2023 and $6.2 billion in wages, salaries, and proprietor income as well as generated $42.3 billion in Massachusetts and local tax revenue. Read more here. | | On December 4th, our membership managers, Janae and Paige, took our Cape Cod Chamber Leads Group off-site to be hosted by the generous Beacon Gardens in Osterville. It was the perfect opportunity for members to learn more about Beacon Gardens and explore their facilities, including the beautiful market. Many members could not resist indulging in some holiday shopping after seeing all of the greenery, ornaments and other décor at such a festive time of year! | |
| On December 6th, Paige and Lorraine visited Cloverdilly Candle Company to celebrate the opening of owner Christina Tomkiewicz’s second location. Cloverdilly Candles are all hand-poured candles using soy wax from soybeans grown in the USA, supporting American farmers and the company’s mission to contribute to earth-friendly habits. The new location is in the Cape Cod Mall across from Ten Pin Eatery. | | We joined Cape Cod Package Store to celebrate its 85th Anniversary at 1495 Falmouth Road in Centerville on December 19. Cape Cod Package Store offers expanded selections of Fine Wine, Craft Spirits, and Beer. They also have an online store and an app for easy shopping. Make sure you stop in to check out their upcoming wine-tasting events. Get more information here. | | The Cape Cod Chamber staff gathered at Siena in Mashpee Commons for our annual staff holiday event. We enjoyed amazing food, games, laughs, and fun to kick off the holiday season. | | |
On December 3rd, the Ridge Club hosted a successful Good Evening Networking event. Attendees enjoyed a lively atmosphere and had the chance to win fantastic giveaway prizes generously donated by local members, including Gustare Oil & Vinegars, Shore Thing Cape Cod, the Alliance to Protect Nantucket Sound, Pigmenta, Home of the Artist, and Heritage Museum and Gardens. The highlight of the evening was the golf simulator contest, where Lisa Oliver, President of our Chamber Board, emerged as the winner. It was a great opportunity for networking and community engagement!
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2025 Economic Preview: A Year of Productivity-Driven Growth
The U.S. Chamber’s Chief Economist outlines how productivity will drive growth in 2025 and create new opportunities for American workers and businesses. Barring an unforeseeable event, the economy should grow even better in 2025 than it did in 2023 and 2024, which means a growth rate above 3% with the gains being broadly enjoyed. As 2024 winds down, the economy is growing strongly. The economy expanded at 3% and 2.8% in the second and third quarters, respectively, and it is tracking to grow over 3% for the fourth quarter. If that holds, the economy will grow around 3% again in 2024.
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Nearly every state is facing an unprecedented challenge finding workers to fill open jobs. Massachusetts has 42 available workers for every 100 open jobs.
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Massachusetts's Worker Shortage Index: 0.42
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Job Openings: 236,000
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Unemployed Workers: 98,262
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Labor Force Participation Rate: 64.5
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Unemployment Rate: 2.6
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Quit Rate: 1.3
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Hiring Rate: 3.2
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| What Every Small Business Needs to Know About the Corporate Transparency Act: The Corporate Transparency Act is back on hold as of December 26, 2024. Read more here. | | Our Administrative Offices are located at 5 Patti Page Way in Centerville, off of Shootflying Hill Road. Please refer to the department contact information below for direct inquiries. | | | | |
