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Honoring The Past.

Embracing The Future.

We are honored to celebrate 100 years of craftsmanship, design,

customer service, and innovation.

As Berco celebrates 100 years, we honor the people, partnerships, and milestones that have shaped our journey. Since opening in 1926 as a watch parts dealer on Chicago's historic Jewelers Row, we've grown into a trusted, family-owned fine jewelry manufacturer serving independent jewelers across the country. Most importantly, we're grateful for the lasting relationships we've built along the way. Thank you to our customers, partners, and friends for being part of our story.

Pictured (left to right): Vince Innocenti, Sr; Vince Innocenti, Jr; David Innocenti, Al Innocenti, Bill Innocenti

Honoring the Past.

Embracing The Future.

Throughout the years, our enduring success can be attributed to one core principle: our unwavering dedication to the success of our customers. As we have evolved and expanded, this commitment has remained at the heart of everything that we do. We are grateful and proud to have stood the test of time as a trusted partner to the independent retail jewelers, and we look forward to continuing this legacy for generations to come.

We created some special collections to help celebrate our 100th Anniversary. Visit our booth at these shows to explore these exciting new designs.

IJO • Louisville, KY 

July 25 - 28

RJO • Lexington, KY

July 31 - August 3

Select • Uncasville, CT

August 16 - 17

AJS • Atlanta, GA

August 22 - 23