Suicide Prevention Month 2025

As we approach Suicide Prevention Month (#SPM25) and Suicide Prevention Week (Sept. 7-13), the Action Alliance is dedicated to bringing the field together to amplify messages about the significant role we all play in supporting each other. It is important that we continue working together to develop and promote consistent messages of hope and help-seeking. 

The Action Alliance will share resources, messaging guidance, and opportunities for engagement throughout September on social media, centered around the following key calls to action: 

Take action to prevent suicide in your community.

#BeThere for those who are affected by suicide.

Develop effective messaging for suicide prevention, including the 988 Suicide & Crisis Lifeline at 988messaging.org.

Join the Action Alliance and our partners to help educate the public about actions anyone, anywhere can take to help someone feel more hopeful, engage in help-seeking behaviors, and build resilience.

Monday, September 8 (9/8) marks the second annual 988 Day (#988Day), a national day of action dedicated to raising awareness about the 988 Suicide & Crisis Lifeline and promoting compassionate, accessible, judgment-free mental health support. 

This year’s theme is “Compassionate Help. Anytime. Anywhere.” It highlights the Lifeline’s commitment to providing empathetic, reliable support wherever and whenever people need it. With a network of over 15,000 trained counselors, 988 continues to ensure compassionate, non-judgmental help is available to everyone. 

To help spread the word, the 988 Day Digital Toolkit is now available, offering creative assets and ideas to support your outreach on social media, in your community, or within your organization. 

How You Can Get Involved:



• Mark your calendar for September 8 and plan to participate in 988 Day activities. 
• Use #988Day on social media to help spread awareness and amplify the message. 
• Visit the 988 Day website to learn more and see how communities across the country are taking action.  

The Suicide Prevention Resource Center (SPRC) recently launched a compelling video project that highlights pioneering leaders who helped shape and grow the suicide-centered lived experience movement. 

Through their powerful insights, the video traces the early efforts that laid the groundwork for today’s best practices and explores what’s next for the field. It’s a timely and inspiring resource for anyone working to center lived experience in suicide prevention strategy and messaging. 



The video, along with SPRC’s Suicide Prevention Month Ideas for Action guide, offers tangible ways to involve people with lived experience and create messaging that is authentic, inclusive, and impactful. 

Explore More Messaging Tools and Resources:

• SAMHSA’s Suicide Prevention Awareness Month Toolkit - Offers customizable messages, graphics, and promotional materials to support your outreach across a variety of channels and audiences 

• CDC’s Suicide Prevention Communication Playbook - This playbook can help you develop suicide prevention communication campaigns that contribute to behavior change.  

• Ad Council’s Mental Health Initiatives – Provides customizable assets for promoting mental health awareness and support. 

Opportunities to Engage in Suicide Prevention Month #SPM25 

• September 8: 988 Day 
• September 7-13: National Suicide Prevention Week 
• September 8-12: Construction Suicide Prevention Week 
• September 10: World Suicide Prevention Day, National American Indian/Alaska Native Hope for Life Day 
• September 17: National Physician Suicide Awareness Day 
• September 26: National Law Enforcement Suicide Awareness Day 

STAY CONNECTED

The National Action Alliance for Suicide Prevention (Action Alliance) is a nonpartisan, independent, public-private national partnership for suicide prevention. The Action Alliance brings together the best thinking and resources from the public and private sectors to steward and advance the goals and objectives of the National Strategy for Suicide Prevention (National Strategy) – the roadmap for a comprehensive approach to preventing suicide. The Substance Abuse and Mental Health Services Administration (SAMHSA), through the Suicide Prevention Resource Center (SPRC) grant, provides funding to Education Development Center (EDC) to operate and manage the Secretariat for the Action Alliance, which was launched in 2010. Learn more at theactionalliance.org and join the conversation on suicide prevention by following the Action Alliance on Facebook, X, LinkedIn, and YouTube.