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Navigating Family Business Dynamics in the Era of the Great Wealth Transfer


How Advisors Can Lead the Succession Conversations That Protect Family Legacies


15 CE Credit Webinar!


Only: $159.00 + TAX


Tuesday April 14 2026


1:00 PM - 2:00 PM (EST) Ontario Time


LIMITED ATTENDANCE FOR THIS ONE – REGISTER NOW!

Canada is entering the largest intergenerational transfer of wealth in its history. Trillions of dollars in privately held family businesses will transition to the next generation over the coming decades.


While legal, tax, and financial planning structures are essential, many advisors are discovering that succession plans frequently stall — not because of technical flaws, but because of unaddressed family dynamics.


In this session, veteran industry strategist Rhona Konnelly explores the hidden relational factors that often derail succession planning and equips advisors with practical insights for guiding family business clients through productive legacy conversations.


Advisors will learn how to recognize the warning signals of unresolved family dynamics and how to facilitate discussions that move families toward successful transitions.


Learning Objectives


Participants will learn:


  • Why many technically sound succession plans fail to reach implementation
  • The most common family dynamics that quietly undermine wealth transitions
  • How advisors can recognize early warning signals in family business clients
  • Practical strategies for initiating productive succession conversations
  • How to position themselves as trusted facilitators of family legacy planning


Key Topics Covered


The Great Wealth Transfer


  • The scale of Canada’s upcoming intergenerational transition
  • Why family businesses face unique succession risks


The Hidden Dynamics of Succession


  • Founder identity and control challenges
  • Sibling equity vs fairness conflicts
  • Blended family complexities
  • Values misalignment across generations
  • Conflict avoidance and delayed decision-making


The Advisor’s Opportunity


  • Moving from technical planning to legacy facilitation
  • Helping families align expectations before structural decisions are finalized


The Legacy Alignment Approach


  • Understanding the emotional landscape of family enterprises
  • Guiding structured succession conversations
  • Integrating family alignment with legal, tax, and financial planning


Advisor Takeaways


Participants will leave with a clearer understanding of:


  • Why family dynamics often derail succession planning
  • How to identify when a family may be struggling with transition issues
  • Practical ways to initiate meaningful legacy conversations with business-owner clients
  • Opportunities to collaborate with other professionals involved in family enterprise planning


Why This Topic Matters Now


As Canada enters the era of the Great Wealth Transfer, advisors who understand both the technical and relational dimensions of succession planning will be uniquely positioned to help families preserve not only their wealth - but their legacy.

Rhona Konnelly CLU®, EPC®, CPCA, RFC®

Konnelly Consulting


Rhona is a trailblazer in Canada’s financial services industry, beginning her career with Sun Life Assurance in 1977 - one of the first women to do so. With over four decades of experience in insurance, financial, and estate planning, she has held senior roles with top firms such as Investors Group, MD Management, and Edward Jones.


In 1987, Rhona made history as one of the first women elected Chapter President of the Life Underwriter’s Association of Canada in Victoria. She holds a Chartered Life Underwriter (CLU) designation and has specialized in elder care planning through her EPC and CPCA certifications since 2005.


A sought-after speaker and faculty member with the Canadian Initiative for Elder Planning Studies, Rhona is also a published author and 7-year MDRT member, including two Court of the Table honors. She continues to serve her community through TB Vets and CARP, advocating for aging Canadians and their families.

HOW YOU RECEIVE 15 CE CREDITS


BC, SK, ON & Atlantic Canada Advisors - View the 1-hour webinar and receive 1 Life & A&S CE credit. After the webinar is completed, you will have access to an additional 14 CE credits by using our Online Courses Portal for a total of 15 CE credits.

 

AB resident Advisors ID # 75569 - You receive 1 Life & 1 A&S CE credit credits for attending the webinar. After the webinar is completed, you will have access to complete an additional 14 CE credits by using our Online Courses Portal for a total of 15 CE credits.


MB resident Advisors ID# 48959 - You receive 1 Life & 1 A&S CE credit credits for attending the webinar. After the webinar is completed, you will have access to complete an additional 14 CE credits by using our Online Courses Portal for a total of 15 CE credits.


QC resident Advisors - will not receive any CE credits for attending the webinar, but after the webinar is completed, you will have access to complete CE credits by using our QC Approved Online Courses Portal.


Only: $159.00 + TAX


Note to above - Check the Online Course Portal and see which courses will qualify for your ETHICS CE credit requirement for your Provincial Regulator, IIROC, MFDA or FP Canada, AND do that course as part of your FREE ADDITIONAL ONLINE CE Credits that we are giving you for attending this webinar.

A note about the CE credits - These CE credits can also be used for the following Regulators and Associations. Please check the appropriate website for further CE information. 


MFDA - You can now choose MFDA credits ONLINE as part of your FREE ADDITIONAL ONLINE CE - CHECK OUR APPROVED MFDA Courses here MFDA APPROVED CE COURSES.


FP Canada - Please note – This presentation can count towards General CE requirements. Effective January 1, 2025. FP Canada's CE requirements are now grouped into three categories: Financial Planning, Professional Responsibility, and General CE including Giving Back. CE in the Financial Planning & Professional Responsibility category must be accredited by FP Canada

.

General CE - Does NOT NEED TO BE ACCREDITED by FP Canada to meet FP Canada's requirements. View all the General CE information HERE.


(IIROC) - Any CE credits earned from Pro-Seminars may also be used to satisfy CE requirements, provided the member firm has reviewed the course/seminar to ensure it complies with the IIROC Compliance and Professional Development requirements as set out in CE Rule 2650. 


Advocis - Any CE credits earned from Pro-Seminars are considered "Approved" CE credits for Advocis. Send your certificate to them so that these CE credits are included for your Advocis CE requirements.


Certificates, payment receipts and online instructions will be emailed directly after the webinar.

Pro-Seminars | www.pro-seminars.com
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