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Niles, 16, has NIL representation from Pliable as she pursues her career in field hockey, modeling and her career after sports.
"I love Aroma Joe's, so when I found out about this opportunity, it was something I really wanted to do. Being a community ambassador will give me more chances to support local organizations and help with fundraising for many great causes. I am very grateful for this opportunity and look forward to spreading positivity in Maine and New Hampshire," said Maddie Niles, field hockey player at Lawrence High School.
Pictured: Maddie Niles, field hockey player at Lawrence High School has signed a NIL partnership as a community ambassador for Aroma Joe's development office of Maine and New Hampshire. Photo courtesy: Pliable Marketing
As a sophomore, Niles set the Lawrence High School field hockey record for goals (38) in a season in 2022 and was part of the field hockey team's first ever Class B State Championship. In 2023, as a junior, Niles was a team captain and led the team in scoring. She was recently named First Team KVAC, and a member of the National Honor Society.
"Maddie is an outstanding role model in her community and a person who exemplifies what we are looking for in a community ambassador. She works extremely hard in school, on the field and to support her community. We are proud to be able to partner with Maddie as she pursues her passion to play field hockey in college and spread positivity to others. She already has experience with NIL opportunities, so this was a perfect fit," said Crystal Brown, community marketing manager at Maine/New Hampshire at Aroma Joe's development office.
The NIL partnership between Maddie Niles and Aroma Joe's development office of Maine and New Hampshire marks the third community ambassador for the company. Sadie Armstrong, a softball player at Portland High School and Alyssa Bourque, a track and field athlete at the University of Vermont have also signed NIL partnerships as community ambassadors with the Aroma Joe's development office of Maine and New Hampshire.
As part of the NIL partnership, Niles will make a series of social media posts about Aroma Joe's development office of Maine and New Hampshire and the company's community events. She will also be compensated for using her name, image and likeness for player appearances, as well as other promotional content.
“Maddie loves Aroma Joe's and has earned this opportunity because of everything she has done in her community, in the classroom and on the field. The partnership with Aroma Joe's is perfect for Maddie because the company is community-focused and supports other local athletes and their passions. Maddie and Aroma Joe's share similar same values, most importantly, to make a positive impact in the community. When it comes to name, image and likeness opportunities, Maddie is a trailblazer. She wants to play field hockey in college and this partnership aligns well with her career goals, including growing the game of field hockey for the next generation,” said Greg Glynn, founder & CEO of Pliable.
Based in Augusta, Pliable is a full-service marketing, public relations and broadcasting company that specializes in athlete branding. Founded by Greg Glynn in 2021, the company represents more than 30 high school, college and professional athletes across the country, including 14 from Maine. The company helps athletes build their athlete brand stemming from the Supreme Court ruling in June 2021 which led to the ability for college athletes to benefit from their name, image and likeness.
To learn more about Pliable, visit PliableMarketing.com.
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Editor’s note: To request an in-person or Zoom interview with Maddie Niles from Lawrence High School, Crystal Brown, community marketing manager at Aroma Joe's development office of Maine and New Hampshire or Greg Glynn, founder & CEO of Pliable, email PliableMarketing@gmail.com or call 1-707-PLIABLE.
To download the photo, use the link below.
Maddie Niles, field hockey player at Lawrence High School has signed a NIL partnership as a community ambassador for Aroma Joe's.
Courtesy: Pliable Marketing
About Pliable
Pliable is a versatile marketing, PR and broadcasting company that identifies opportunities
and creates tailored content for its clients. Based in Augusta, Maine, the company specializes in athlete branding for high school, college and professional athletes. Athlete Brand Advisor & CEO, Greg Glynn is one of only 5,000 public relations professionals to earn the national accreditation from the Public Relations Society of America. He has more than 20 years of marketing, public relations and broadcasting experience, including his role as host of The Athlete Brand Advisor Podcast. Learn more at PliableMarketing.com.
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