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The sports marketing partnership was brokered by Pliable Marketing, a Maine-based marketing company and NIL agency that specializes in athlete branding. The company's list of athlete branding clients includes more than 30 high school, college, and professional athletes from across the country, including Caleb Manuel.
"The Maine and New Hampshire Aroma Joe’s development office has been supporting athletes through NIL opportunities over the past two years. I am grateful and excited about the opportunity to be their first athlete with a national partnership. I am proud to represent the Aroma Joe’s brand which has such strong roots in Maine. I am excited to spread positivity in Maine and in all the places I will visit during my golf career," said Manuel.
Pictured: Caleb Manuel holds a golf club inside the Aroma Joe's location in Topsham, Maine. Courtesy: Pliable Marketing
“We are very excited to work with Caleb as he begins his first full season of professional golf. The strong support he has from his fans in Maine and across the country speaks volumes to the way Caleb connects with people and wants to do amazing things on and off the golf course,” said Crystal Brown, Community Marketing Manager for Aroma Joe’s Development Maine/New Hampshire. “We look forward to working with Caleb and spreading positivity together.”
In the past few years, Manuel has competed in the 2022 U.S. Open at The Country Club in Brookline, Massachusetts. He also competed in a Korn Ferry Tour event at the Live + Work in Maine Open at the Falmouth Country Club in Falmouth, Maine. He has set a goal to play on the PGA Tour. He currently plays in pro events, including the America's Tour starting again this spring. Most recently he reached stage two of Q School in November.
"As Caleb continues his professional golf career, Aroma Joe's was passionate about supporting a local athlete who has Maine roots. Caleb's success on the course as well as his current partnerships with the Bill Dodge Auto Group and James & Whitney Co. have positioned Caleb very well for growing his portfolio of sponsors. Pliable has worked very closely with Aroma Joe’s Development Maine/New Hampshire for the past two years on name, image and likeness partnerships, so our long-standing relationship helped tee up the opportunity for Aroma Joe's and Caleb," said Greg Glynn, founder & CEO of Pliable.
To learn more about Pliable, visit PliableMarketing.com.
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Editor’s note: To request an in-person or Zoom interview with Caleb Manuel, professional golfer, Crystal Brown, community marketing manager at Aroma Joe's development office or Greg Glynn, founder & CEO of Pliable, email PliableMarketing@gmail.com or call 1-707-PLIABLE.
To download the photo and use the caption, see the information below.
Caleb Manuel holds a golf club over his shoulder at the Aroma Joe's location in his hometown of Topsham. Photo courtesy: Pliable Marketing
About Aroma Joe’s®
Founded in 2000 and headquartered in Scarborough, Maine with 121 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. Aroma Joe's is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJs RUSH® Energy Drinks and all-day food offerings served in a friendly and upbeat environment. Aroma Joe's is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. For more information and for franchising opportunities visit: aromajoes.com.
About Pliable
Based in Augusta, Maine, Pliable is a full-service marketing, public relations and broadcasting company and NIL agency that specializes in athlete branding. Founded by Greg Glynn in 2021, the company represents more than 30 high school, college and professional athletes across the country, including 16 from Maine. The company helps athletes build their athlete brand following the Supreme Court ruling in June 2021 which led to the ability for high school and college athletes to benefit from their name, image and likeness. Glynn is a registered NIL marketing agent in several states and has more than 20 years of marketing, public relations and broadcasting experience, including his role as host of The Athlete Brand Advisor Podcast. Learn more at PliableMarketing.com.
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