The Rules of Marketing
Compliance is important! You worked so hard to get started in your business and you don’t want to lose it. Protect your business and protect the reputation of InteleTravel Agents with our partners and in the industry. There are many marketing compliance tips and rules, but here are some quick tips to get you started.
The #1 Golden Rule of Marketing Compliance – Mixing Businesses
Never mix the InteleTravel business with any other business that is not your Travel Selling business on social media, logos, in person or print.
The #2 Golden Rule of Marketing Compliance – Selling Perks
“If you can’t sell it, you can’t market it.” Examples include perks, FAM trips, agent rates, being paid to travel, and wholesale prices.
The #3 Golden Rule of Marketing Compliance – Copyright Use
- Use of the InteleTravel name or corporate logo is never permitted in email addresses, social media groups or pages, or images. Use your InteleTravel Independent Agent logo or your own approved travel company logo & list yourself as an “Independent InteleTravel Agent.”
- The same is true for Partner logos and web search images. Use images provided by InteleTravel in your back office or on Partner Travel Agent websites or Facebook pages for agents.
- Private Facebook Groups and Pages are NOT PERMITTED without an official InteleTravel representative or Ambassador moderating the group.
And as always, your online language should always be respectful and professional at all times.
See Something, Say Something
To protect the business we are all in and the reputation of InteleTravel after 30 years, you are obligated to report any Marketing Violations you may see. We ask that you please obtain documentation, like screenshots, and email Compliance@InteleTravel.com.
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